Working together to get the best results requires maintaining a customized collaborative relationship.
Your goals are our goals. Let's make mastering virtual selling your new normal.
We look forward to learning about your company.
Our Clients are Our Partners
We optimize your listings and brand content
Amazon Branded Sellers
Are you an Amazon-branded seller looking for help increasing sales on Amazon? Here is a hint. We don't start with increasing ad spend.
If yes, then read on. We have been managing Amazon brands for over 12 years, so we understand the good, the bad, and the immense opportunities that are often missed on Amazon.
Do Small businesses need it?
If you have a valuable brand story that matters, or the content you are writing is not converting, we are a good fit.
We only work with brands that give value to their customers. And we specialize in writing copy to make your brand stand out. We know if we as writers don't care about your brand, neither, will your customers.
Can your brand story stand out?
Are You a me too brand?
Or do you have a strong differentiator that matters to your brand and your customers? We don't work with me too brands.
But we love working with hidden gem brands and making them grow.
Are you getting the best AI responses?
AI Prompt Creation
Are your writers creating the most impactful prompts when using AI chat tools?
Have they been trained in best practices for creating effective prompts?
Asking a question takes more thought than most writers realize. The old saying "garbage in, garbage out" is especially true without training in AI chat tools.
Our writers are trained to write prompts that give the most meaningful response when using any AI tool. There is nothing that can replace the power of a prompt that is specifically tailored to your brand.
If you have any questions about prompt creation, please don't hesitate to contact us.
We love the challenge of creating powerful prompts that will help you achieve your marketing goals.
Reynolds Marketing is a boutique marketing agency dedicated to creating successful brands.
We limit our clients to provide a tailored level of service.
Our relationships with our clients are strong and long-lasting.
Our years of branding experience inform all we do.
We Invest In Your Future
We don't think that one size fits all.
And we don't try to act like other marketing agencies.
Reynolds Marketing is a women-owned agency specializing in conversion copywriting, AI prompt creation, content creation to drive action, selective marketing, and Amazon listing optimization.
Amazon Listing Optimization
Did you know that conversion copywriting is an essential part of Amazon listing optimization?
Well-written conversion content invites buyers to learn more about your product through the headline, product features, product description, bullet points, and all other listing content opportunities.
It's crucial that the copy is informative, evokes trust, and clearly communicates how the product will benefit the buyer. When shoppers browse products, they often ask themselves, "How will this product benefit me?" Our job is to answer that question for them.
However, crafting compelling copy that meets keyword and character limit requirements can be challenging. We need to get to the point quickly and clearly. And answer what problems this product solves for our buyers.
Investing in well-crafted copy is a smart move for businesses selling on Amazon, as it can lead to more conversions and, ultimately, more revenue.
Done well, it increases organic sales and decreases PPC ad spend.
Conversion copywriting is a unique way of crafting content to persuade potential customers to act.
It's more than just informative writing - it's about using research, psychology, science, and storytelling to create persuasive messaging that guides your audience toward conversion.
Conversion copywriters use their writing skills to effectively communicate your brand story and voice, highlighting the unique value of your products or services.
What sets conversion copywriting apart from other copy is its focus on measurable results.
Professional conversion copywriters have been professionally trained to produce copy intended to generate sales. They possess the abilities and knowledge to create compelling messaging that inspires your target audience to take action, whether it's buying a product, subscribing to a service, or completing a form.
In other words, conversion copywriting is the art of selling through the power of words.
It is copy that sells
Your Brand Story
Your brand story is the foundation of your brand identity.
It is the story of how your brand came to be, what it stands for, and what it hopes to achieve.
It should be unique, authentic, and inspiring It should make your target audience feel like they belong.
Brand voice refers to the tone, style, and personality that a brand uses in its communication with customers. It's the way the brand speaks and the words it uses to convey its message.
A brand's voice should be consistent across all channels, from its website and social media accounts to marketing messages and more.
Consistency is key in developing a brand's voice, as it helps establish a strong and recognizable brand identity.
A brand story is a valuable narrative a brand uses to communicate its values, mission, and history. Often called the WHY by marketers.
It's the story of why your brand exists.
We Do the Research for You
Research and analysis are the backbones of good successful copywriting, and an important part of the copywriting process.
Good content creation is built upon a foundation of thorough research. It helps copywriters understand the needs and desires of their target audience, as well as what sets their product or service apart from the competition.
By conducting research and analysis, copywriters can craft copy that resonates with their target audience, establishes trust, and ultimately drives conversions
This research can include analyzing customer demographics, reading reviews and testimonials, and studying the messaging and positioning of competitors.
It is important to conduct ongoing research and analysis, as the market and competition are constantly evolving.
Research is the foundation of writing good copy.
Our difference is our strength.
After years of being a full-service agency, we decided to pivot.
Now we focus on copywriting.
Why The Pivot?
Making an impact on our client's businesses is what we love to do.
A strong foundation is essential for long-term success.
We know that well-written content is imperative to our clients achieving their goals.
We Bring Copywriting and AI Research Together
The amalgamation of human copywriters with AI gives us the capacity to create content that is original, effective, and engrossing in a way that was not achievable before. Our mission is to offer our customers the highest quality content, and we believe that combining human writers and AI technology fulfills that goal.
Connecting with your target audience requires the use of human copywriters. Artificial Intelligence is used during the ideation, research, and discovery stages, which supports our writers' use of precise copywriting techniques to create clear, concise, and effective content.
Our team is certified in both AI Prompt writing and copywriting. We use multiple LLMs ( large language models) to support our research and discovery process.
We employ AI for research and ideation; our copywriters generate the content. This combination of humans and AI results in the best possible content creation.
A few of the AI tools we use:
ChatGPT4: is an LLM (large language model) from OpenAI. We use ChatGPT4 to generate ideas for blog posts, social media posts, and other types of content.
Bard: is an LLM from Google AI distinguished for its capability to generate timely, accurate, up-to-date information for our creative team.
PI: is an LLM from Hugging Face renowned for its speed and accuracy
We create custom prompts as well.
Aside from AI tools, we also develop custom-made prompts for our writers and clients. This ensures that our content is relevant to our client’s needs and meets their expectations.
Our success is in embracing the future today. We create powerful content by merging human and artificial intelligence copywriting.